Noah Kagan is a highly successful entrepreneur, YouTuber, author, and multimillionaire. He’s the founder and CEO of AppSumo, and he’s also launched over 25 other businesses. Needless to say, he believes in entrepreneurship and spends much of his time encouraging people to launch their own businesses.
That said, Noah’s business acumen and his hard-won entrepreneurial expertise has helped him amass an impressive fortune. So, if you’re looking to learn exactly how much he’s worth, then you’ll enjoy this Noah Kagan net worth profile. If you’re ready to dive into the nitty gritty let’s get started:
What Is Noah Kagan’s Net Worth?
Many sources across the web have estimated Noah Kagan’s net worth at varying and implausible amounts. Not only are the figures we came across inconsistent, but they are also inaccurate.
So, we conducted our own research and here is what we came up with. First things first, Noah Kagan has self-disclosed that he holds at least $25 million in just liquid assets alone. [1]
He also owns 60% of his primary money-making business, AppSumo (the highly popular digital marketing place for entrepreneurs), which brings in roughly $120 million in revenue per year. The average multiple for a digital business is around 4x their annual profit (which we estimate to be at around $100 million.)[2]
This means Noah Kagan’s equity from AppSumo is approximately $240 million ($100 million x 4 (x 60%). Therefore, according to our research and analysis which takes into account appreciation and inflation of both his cash positions, investments, and business equity, we place Noah Kagan’s net worth as of 2025 at approximately $270 million.
How Much Does Noah Kagan Make Per Year?
Certainly, Noah’s current net worth begs the question with regards to how much he makes per month or year?
Well, just last year Noah shared that his base take home salary is around $175K per year. But through an ingenious profit distribution model he learned from Amazon, he technically makes over $1 million per year.[3]
That said, he also makes a good chunk of change from his YouTube videos. Over the past year, his newly released videos pulled in approximately 18.5 million views, and his older videos have pulled in heaps of views as well. As such, he earns approximately $110K to $130K per year just from YouTube ad revenue alone.
That said, Kagan’s net worth has earning power too. And a good unwritten rule as a minimum yield for safe investments has been between the 3% to 5% range annually. So, at 4% of his liquid net worth ($25 million), he could easily earn him an additional $1 million per year.
As such, our total estimate for how much Noah Kagan makes per year is approximately $2.13 million. And when he cashes out the equity in his businesses, he’ll likely be able to 5x this figure.
NOAH KAGAN MONEY METRICS
| Money Metric | Amount |
|---|---|
| Net Worth: | $270,000,000 |
| **Earnings Per Year: | $2,130,000 |
| Per Month: | $177,500 |
| Per Week: | $40,964 |
| Per Day: | $5,852 |
| Per Hour: | $244 |
| Per Min: | $4.06 |
| Per Sec: | $.06 |
Note: this is a theoretical (but very possible) earnings metric for Noah Kagan based off the earning power of his estimated net worth combined with his estimated monthly income. These calculations are estimates and are for entertainment purposes only.
Noah Kagan’s Social Media Earning Power
In addition to how much Noah makes per year, he can also very easily pull in extra money via his social media channels. How much? Well, let’s run the numbers.
Noah Kagan has around 255K Instagram followers, 128K Twitter followers, 40K Facebook followers, 218K TikTok followers, 78K LinkedIn in followers, and 980K YouTube subscribers. As such, his combined social media reach is roughly 1.7 million.
Therefore, with a following of this size, Noah Kagan’s social media earning power, according to current social media marketing pricing standards, is approximately $5.9K per sponsored post, if marketed across all of his platforms and followers.
Key Facts Fun Facts:
- Noah Kagan Lives in Austin, TX.
- He spent over $2 million to purchase his house.
- Noah once lost $170 million dollars.
- Noah Kagan was born in 1982, and grew up in San Jose, CA.
How Did Noah Kagan Get Rich?
Noah started dabbling with online businesses while still in college. He created a handful of websites and businesses that that were geared towards helping students solve their problems (like creating a Craigslist for college kids, a book exchange platform for students, etc…).
Noah then jumped into the tech industry early on just after college. He got his start with Intel, where he worked as a Geography Marketing Analyst.
While at Intel he launched his own consulting business, known as HFG Consulting, and also started CommunityNext.com. His experience with online businesses helped him land a job at Facebook, where he was employee #30.
After Facebook he moved on to help a personal finance company to grow its userbase. The company was Mint and would eventually get acquired by Intuit. Noah decided to launch his own business after his experience with Mint, so he kick-started Gambit.
With Gambit , he started out making games at first, but then he transformed it into company that would be used to make payments easier for virtual games.
After nearly three years of building up Gambit, he eventually started making decent money (paying himself roughly $360K per year). Unfortunately, his business was banned by Facebook, and his biggest competitor tried to sue him. So he walked away from the business.
AppSumo was launched soon after in 2010 as a digital marketing place for entrepreneurs. Since its inception, Kagan has managed to grow the company by leaps and bounds.
His company now reaches over 300K new entrepreneurs every single month and is worth a whopping quarter-billion dollars.
So, the answer to how did ‘Noah Kagan get rich?’ is… he spent years honing his entrepreneurial chops by starting various businesses. He took many risks with his own money and time to launch multiple businesses that solved problems for others.
He then took the knowledge he had learned from all of his startups, and used it to help other entrepreneurs better navigate the world of entrepreneurship by pulling together helpful digital apps for startups everywhere.
How He Made His First Million
If you’re looking for more insights on how Kagan built his wealth, here’s a great video that he produced himself which highlights how he made his first million.
It’s a 15 minute video, but it’s worth watching if you’re curious to learn more about him, or looking to get inspired:
Video Credit: Noah Kagan (Subscribe Here)
Key Takeaways
Here are some key Noah Kagan takeaways:
- Noah Kagan Net Worth: $270 million
- Annual Earnings **: $2.13 million
- Social Media Followers: 1.7 million
- Social Media Earning Power: $5.9K per sponsored post
- Keys to Success: Trial and Error, Taking Risks, Creating Services That Makes Life Easier For Others
Noah Kagan’s massive net worth is directly related to the service he’s providing others with daily. Not only does his business help simplify the lives of many entrepreneurs, but it also helps them lower costs.
In addition to this, his YouTube channel also adds massive value to others by inspiring them to dream big and start their own business. Noah’s new book, ‘The Million Dollar Weekend‘ also aims to do the same.
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That said, we hope you’ve found value in this net worth profile. If you enjoyed this Noah Kagan net worth profile, then you may equally enjoy learning about the net worth of other high achievers and inspiring entrepreneurs like the following:
Gary Vee Net Worth | Alex Hormozi Net Worth | Jeff Lerner Net Worth
Till you reach your financial aims,
STRIVE
** These earnings are hypothetical and calculated off of the earning power of Noah Kagan’s net worth alone assuming a 4.0% dividend yield.
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